[Ed. Note: This post is part of our Web TV Toolkit series, which is a resource and guide for web television creators. This guest post, written by Christian Meoli, is sponsored by IAFT. To learn more about the IAFT and their RED workshops, click here.]

It was merely three years ago that the RED Camera was first released, driven by the maverick inventiveness of Jim Jannard. Parallels to the iPhone can be easily made, as both revolutionary products took the world by storm in 2007, changing the landscape of their respective fields. Within a very short time, both the RED and the iPhone have become leading brands, even more so because they constantly strive for improvements and innovation to remain ahead of the curve.

RED has continued to evolve with its recent releases of the Epic X S-35 and the Scarlet, skewed towards the ‘Prosumer’ market.

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