Brands and marketers playing in Web video are eager to know what
works. The answer from one media buyer is this: varied creative,
linking display ads with video overlays, and interactive ads in the
video experience.
That's what Andy Chapman, leader of The Exchange at media
agency Mindshare, told us when we interviewed him at our Beet.TV
Online Video Roundtable in New York.
Click www.beet.tv for the whole story.