By Elina Shatkin, September 12, 2003
Avid Technology, Inc. is collaborating with music festival Lollapalooza to offer an interactive concert experience that involves video, graphics, text messaging, and special effects.
Using the Avid Media Composer Adrenaline system introduced in April 2003, Lollapalooza video editor Paul Harb is working backstage to edit both live footage and clips from previous stops on this year's tour and prepare segments for immediate broadcast on giant screens throughout the venues
. Concertgoers can interact with visual images on the screens by using their cell phones to enter contests to win backstage access, VIP passes, autographed CDs, posters, T-shirts, and other merchandise.
The Avid Media Composer system in use at each Lollapalooza venue is powered by Avid's new Adrenaline Digital Nonlinear Accelerator (DNA) hardware, which delivers superior processing power of its own while at the same time harnessing the strength of the host CPU - in this case, an HP xw8000 workstation. The Avid Media Composer Adrenaline system features multi-stream, real-time standard definition video editing, effects, advanced color correction, and expandability to 10-bit HD.
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