By Staff, September 23, 2003
Pixel Power Ltd. and A2A announced a partnership to deliver multi-platform interactive television solutions. By combining Pixel Power's Clarity graphics platform with A2A's specialist knowledge of Interactive Television platforms and applications cost effective turnkey interactive television can be developed and rolled out rapidly.
To demonstrate the effectiveness of the partnership at IBC the companies are showing an interactive voting application, which accepts votes from SMS, Cable, Satellite and internet connections
. When a preset number of votes or a time limit is reached the most popular of five music videos is played out, with the Clarity platform providing the graphics, audio and video clip playback. Whilst voting is in progress the graphics are updated and displayed in real time.
A2A worked with Pixel Power to develop the middleware database voting application and platform interfaces. The technology can easily be applied to other applications, such as Impulse Response, Brochure Requests, Interactive Advertising and Enhanced Television.
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