By Elina Shatkin, September 25, 2003
Phoenix Editorial completed editorial and effects on the first two spots in a new campaign promoting Yahoo!'s revamped search engine. Each spot is tied together by the idea that the new search application is so habit-forming, people literally carry it with them wherever they go. Five-foot long Yahoo! search bars that come complete with flashing cursors and personalized queries play a prominent role in the spots. The 30-second spot "Subway" and the 60-second "Anthem" were completed via Black Rocket, San Francisco, with David Frankham from Smuggler directing
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To make the search bars come alive, Matt Silverman and the Phoenix effects team rotoscoped and motion-tracked the physical props in each scene to isolate them, so that blinking cursors could be inserted, and typed on search queries could be changed as needed. There were approximately 8-15 shots tracked per spot; the artists used a combination of discreet Flint, Pinnacle Commotion and Adobe After Effects to complete the effects.
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