By Staff, September 30, 2003
Avlex Corporation (Booth 754) is appointing Fred Canning as its new national sales and marketing coordinator. "I am proud to welcome Fred to the Avlex team," says Jack Nead, national sales manager at Avlex. "Fred's extensive professional sales and marketing experience is certain to strengthen our market presence, and provide the initiative and persistence to better serve the needs of our customers. His ability, knowledge and familiarity with the pro audio industry will give Avlex an extra advantage
. I'm confident he will be a tremendous asset benefiting both our business partners and Avlex."
Joining Avlex with 24 years of experience as a manufactures representative in the OEM and pro audio industry, Canning is the former president and part owner of Communication Resources Inc., a prominent pro audio firm headquartered in Kansas City, MI. While holding that position, Canning was instrumental in developing and implementing a wide variety of sales and marketing programs, leading to increased profits and new channels of distribution for the companies they represented. These achievements were recognized with numerous awards, including Most Improved Territory, Representative of the Month, Representative of the Year, Sales Excellence and many Monthly & Annual Sales Quota Achievement Awards.
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