By Elina Shatkin, October 3, 2003
The Association of Independent Commercial Producers (AICP) announces an inaugural program honoring innovative work in screen-based integration of branded content, as part of the 12th Annual AICP Show & Brand Integration Honors. The AICP Brand Integration Honors is the first program of its kind to recognize the creative product that results from the fusion of advertising and entertainment, and to highlight the innovative screen-based campaigns being generated that demonstrate this “convergence.”
The program takes place Monday morning, June 9, at MoMA Film at The Gramercy Theatre, 127 East 23rd Street, New York
. Tickets available in May at www.aicp.com
Monday Morning, June 9, 2003
AICP Brand Integration Honors
At MoMA Film at The Gramercy Theatre
127 East 23rd St., New York City
.
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