By Elina Shatkin, January 26, 2004
Motion Analysis Studios recently made motion capture history when they created a 50-foot by 50-foot volume to capture motions of NFL stars Terrell Owens and Michael Vick for the NIKE Gridiron commercial spot directed by David Fincher. This latest cutting-edge spot takes viewers right into the action of a digital football arena, complete with snow and a fantasy football team of 22 growling opponents.
In order to create the realistic effects needed, Motion Analysis used an unprecedented 50 cameras to capture up to six players at a time performing high intensity football moves and tackles
. The entire shoot was accomplished using the Motion Analysis Digital Eagle System, which allowed director David Fincher to view the data instantly during the shoot.
Motion Analysis also worked with partner Nexus Digital Studios to 3D scan over 20 players and actors, including Michael Vick and Terrell Owens. The data needed to be processed incredibly fast because of the volume and tight turn-around time associated with this high profile commercial. The data was then provided to Digital Domain who created the animations necessary to bring all of the elements to life.
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