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Velocity and HBO Ask Why Can’t We Be Friends? in New Sunday Night Promo
By Elina Shatkin, March 26, 2004

     

Velocity Design Group and HBO have created another promo for the network’s Sunday Night original programming. Popular and memorable HBO characters from Curb Your Enthusiasm, Sex and the City, Six Feet Under, The Sopranos, The Wire and Carnivale encounter each other face to face while the seventies rock and soul beat asks Why Can’t We Be Friends?

Velocity and HBO selected shots that would provide the most intriguing look and the most entertaining interactions

The main technical challenge for Velocity was working with pre-existing footage and having to integrate the various elements into a piece that flowed smoothly and naturally

. To accomplish this, Velocity constructed numerous rough composites in After Effects. The best of these were edited into a sequence with the music to get a feel for the mix of shots. Once the edit was finalized, Velocity brought the shots back into After Effects to composite, color-match, re-time, stabile and track.

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