By Elina Shatkin, March 29, 2004
Manhattan-based Editional Effects recently took up the challenge from Nickelodeon to craft 20 promos and interstitials publicizing a special episode of Blues Clues in which Blue talks for the first time. Each of Editional Effects’ departments worked in a coordinated effort to produce the series of spots for “Blue Talks,” one of Nick Jr. ’s pillar events for this season.
For a series of interstitials, Nickelodeon shot Blue on a green screen. Editor Hughes then keyed the puppet into her own environment where she answered questions from kids
. In addition to assembling the collection of interstitials, Hughes also edited promos, overviews, on-line solicitations, billboards and ads for a post-launch Q&A session with Blue.
Vice President and Creative Director Christina Vircillo Barry and Designer Liam Harrison worked collaboratively with the Nick writers, producers, and graphic artists to provide animation and compositing for the pieces. The Editional Effects graphics department used a variety of software to complete the spots. After Effects was utilized for compositing and magical sparkles for Blue’s special room were created in Illusion.
.
|