By Staff, May 12, 2004
Burbank’s 16x9, Inc. has a new family of devices to add to its lineup of professional film and digital products. Noga’s HoldIt is a one-touch articulated arm system that can be positioned to virtually any angle, then locked solid. Nicknamed “The Israeli Arm,” HoldIt is already renowned for mounting monitors, lights, flags, and still cameras.
Available in various sizes, the unique 3-jointed arm system has been precision engineered and manufactured to safely hold and position an array of shooting tools and accessories. With HoldIt, on-camera monitors can be mounted in an infinite variety of angles: raised or lowered, tilted up or down, or swung into position for the clearest viewing. On-camera lights can reach 8” or 9” beyond the hot shoe to more flattering angles. Flags can mount on cameras, stands or other objects in an infinite number of positions
. HoldIt can position still and small DV cameras when other mounts are too cumbersome or can’t be trusted.
Positioning is quick, simple and sure. At the foot of each section is a ball joint for optimum positioning freedom. A variety of optional accessories are available to interface the ball joints, including clamps, magnets, screws, and camera holders. At the heart of the product is a single central knob that simultaneously locks all 3 joints. The action is intuitive --the user selects an end accessory and affixes the joint on one end to a stationary object and the other end to the item being held. An easy turn of the central knob provides solid lockdown.
HoldIt is available in three lengths: 4.2” (107mm), 8.3” (211mm), and 9.7” (246.5mm). Various mounting accessories are also available. Components are of professional quality and feature a handsome black finish.
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