September 8, 2004
When savvy business people want to increase their facility’s visibility to prospective clients, many often think about publicity and the practice of public relations as a way to accomplish their goals.
PR can be a smart alternative to advertising and one that can be cheaper to maintain. It is also proven to effectively reach the right audience at the right time with the credibility needed to make the sale.
All you have to do is find a PR firm with a good reputation that specializes in your industry.
ICA Strategic Communicationsis one such public relations firm that fits the bill in offering post facilities, design studios and manufacturers marketing expertise steeped in years of experience and backed by a proven track record.
ICA Strategic Communications is a full service PR agency that specializes in servicing technical developers, manufacturers and creative content providers in the postproduction, visual effects and broadcast design industries.
“I've never seen a clearer reason of why to hire a professional to get PR for your company,” says Frank Matson, CEO of Citizen Pictures/CPG/Base2 Studios of Denver, Colorado. “We have been thrilled with the quantity and quality of articles ICA has worked to get us
. They have relationships with the press that would take us years to acquire and maintain.”
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Dwain Schenck, founder,
ICA Strategic Communications
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As a result of spending more than 15 years working in the post industry, Dwain Schenck, founder of ICA Strategic Communications and long time PR counsel for Quantel, North America, spends the majority of his time working with clients who need help honing their brand, increasing public awareness of their services and promoting their client’s work to the important target audiences at large.
“A good PR person may not know how to composite the commercial but he sure knows how to ‘sell’ the story to the press,” says Schenck. “A PR agency like ours is an asset because it allows a company to have a well-oiled PR machine with an experienced staff, media connections and the ability to get your message out quickly.”
Prior to launching ICA Strategic Communications Schenck founded ICA Creative, a successful talent placement company that matches freelance and fulltime content creators with postproduction facilities, design studios, corporate communications departments and broadcasters around the country.
Paralleling the creative placement side of the business, Schenck says ICA Strategic Communications has been fortunate to partner with a variety of clients who understand the benefits of a good public relations program.
“I think what sets ICA Strategic Communications apart from the competition is our scalability to meet any communications challenge no matter how big or small the company is,” says Schenck. “Public relations outsourcing is a very cost effective way for businesses in the post and VFX world to tell their story in a more credible and persuasive manner. In this fashion the client can shape the market’s perception of their company and invite more prosperous relationships and business opportunities.”
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