By Elsa Bannister, April 13, 2005
OmniBus Systems announced that the company will be integrating its automation systems with the HP broadband and media portfolio. Specifically, OmniBus will standardize its solutions on the HP ProLiant server platform, which is based on Intel and AMD processors.
OmniBus will work closely with HP to size and specify ProLiant servers that are required for customers' specific broadcast automation applications. The two companies will leverage resources to offer consistent and competitively priced solutions to all shared clients while meeting the unique needs of each.
OmniBus Systems' automation and asset management solutions address every area of television broadcasting, facilitating processes from acquisition and recording of material through low- and high-resolution editing, media asset management, and playout to final archiving
. As a software partner in HP's broadband and media portfolio, OmniBus will receive sales, marketing, and engineering assistance.
In addition to providing solutions for customers requiring automation applications, the two companies will work together in expanding shared sales channels. Other areas of opportunity stemming from this OmniBus initiative include the development of benchmarks based on industry-standard servers that will enable identification of optimal configurations for specific applications and help reduce time to market.
The HP broadband and media portfolio provides solutions, including consulting and integration services, in all key phases of the digital content process from content creation, management, and production to distribution and real-time delivery.
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