By Harold Lime, July 21, 2005
ViseonMedia, a subsidiary of Viseon, Inc. announced a marketing agreement with Paramount Pictures to market to VisiFone digital home telephone users throughout the United States. ViseonMedia's marketing partners will deliver full-motion interactive movie trailers and compelling commercials to VisiFone installed homes using ViseonMedia's content delivery platform.
The agreement with Paramount Pictures covers a Consumer Pilot rollout planned for early 2006. ViseonMedia offers consumer marketers a unique opportunity to take advantage of a completely new media channel and untapped network
. The VisiFone platform provides an ideal way for marketers to target, engage in dialog with their audience in an entertaining and truly interactive manner.
The VisiFone digital telephone for VoIP displays fully interactive video and digital audio without the complexities of a personal computer in addition to being a digital telephone/videophone.
ViseonMedia programming on the VisiFone is designed not to replace the television or the web portal experience; instead, it is a dedicated "third screen" within the home on which consumers can automatically view personalized information according to their schedule. This customized "casting" of rich media through the VisiFone is only now possible due to the increased bandwidth of today's high speed broadband services and their rapidly increasing availability and use in homes throughout the world.
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