By Staff, December 2, 2005
HD EXPO announced its role as creator and producer of an interactive DVD featuring commercials that have been acquired on the Panasonic VariCam HD Cinema camera. The DVD will serve as an invaluable resource for advertising agencies making the transition to HD and seeking examples to demonstrate the capabilities of high definition and VariCam camera.
The DVD will contain advertising categories including automotive, tabletop, fashion, and will include interviews with many of the directors of photography. In addition, it will include a reference guide to rental facilities and resellers of VariCam in the U.S, providing creative directors with contact information for the ad agency, production company, director and director of photography for each spot selected for the DVD resource guide
. The DVD will be distributed in the spring of 2006.
An international call for submissions will open in December 2005 with awards sponsored by Panasonic for the following categories: Most Creative, Most Stylized and Best Experimental. Additional sponsors of the DVD and awards are being sought. Judging of the spots will be done by industry notables in the advertising and entertainment fields and the winners will be announced in the summer of 2006.
In addition to the awards, HD EXPO, Panasonic and participating sponsors plan to host an event showcasing the winners and runner-up commercials.
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