By Staff, March 16, 2006
Kodak has re-launched their Getnoticed.com Web site and added an array of informational content geared towards the advertising community. New editorial includes real-world stories about creating visually compelling commercials, a question-and-answer section that cuts through the marketing hype surrounding format choices, as well as a glossary of terms, and calendar of events.
One section of the site focuses on stories that discuss the creative decisions made in the production of a spot or campaign
. This area also features an online exclusive article with such influential cinematographers as Bill Bennett, ASC, Paul Cameron, Allen Daviau, ASC and Wally Pfister, ASC discussing the art and craft of shooting 30 second stories for airing in HD format.
A question and answer article addresses some of the most frequently asked questions about choice of media and the role that the evolution of motion imaging technologies plays in creating commercials for high-definition television.
A calendar of events highlights Kodak-sponsored activities in the advertising community. Regular features also include several factoids about film origination for HD, online games for creatives, and an agency soundboard.
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