By Myrna Tobisoo, April 23, 2007
Gennum Corp.'s VXP technology has been selected by JVC Corporation for consumer and professional applications. The advanced video technology from Gennum will be used to power JVC's new line of image processor chips. These processors will initially be deployed in JVC's next generation 20-inch and 24-inch flat-panel monitors, which feature advanced image refinement capabilities via the VXP technology. The new monitors targeted for professional applications are being unveiled by JVC at this week's annual National Association of Broadcasters (NAB) Conference.
Gennum's VXP is comprised of patented image processing technologies and algorithms that provide superior video and film processing for high definition (HD) display devices. The professional-quality image processing algorithms embedded in a single chip deliver crisp, natural looking, artifact-free images on displays of any size. Gennum is demonstrating the capabilities of VXP at this week's NAB in booth SU9114
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According to an iSuppli report published in 2006, the forecasted demand for specialty monitors, a large portion of the pro-AV marketplace, will grow over 24 percent next year with a compound annual growth rate of more than 15 percent over the next four years. Differentiation in the market will be key for equipment manufacturers vying for increased market share.
Developed from its broadcast heritage, Gennum's VXP technology contains algorithms that ensure image quality. The advanced color processing with 10 bits of precision means more than one billion colors are used for images. At the heart of the technology is Gennum's motion adaptive de-interlacing with dynamic directional interpolation, which removes jagged edges that can result from motion in HD and SD interlaced formats. Enabling the up or down scale of SD and HD formats, the programmable scaling engine ensures the proper enlargement and reduction of the images without any loss of quality.
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