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Adobe CS3 Production Premium: Is This Really the Whole Enchilada?
By Oliver Peters, June 22, 2007


This summer will see the release of Adobe Creative Suite 3 Production Premium—the third element in Adobe’s new content creation ecosystem. Production Premium includes the CS3 updates of Adobe Premiere Pro CS3, Encore, Illustrator and After Effects Professional. These are joined by Soundbooth CS3, a new audio application, the video-enabled Photoshop CS3 Extended and applications from the acquisitions of Serious Magic (Adobe OnLocation and Ultra CS3) and Macromedia (Flash CS3 Professional). The suite also includes value-added features and software such as Dynamic Link, Clip Notes, Adobe Media Encoder, Bridge and the new Adobe Device Central. The latter is a previewing application designed to emulate the performance and appearance of compressed files inside the profiles of various target mobile devices, like specific cell phone models. The big news for Mac fans is that all of these programs (except OnLocation and Ultra) run on both Mac Intel and Windows computers.

Adobe has put a lot of effort into unifying the user interfaces and refining the interoperability among the applications in this suite. The more established Adobe applications have the most consistent look and feel, while the newest—OnLocation, Ultra and Flash Professional—retain a lot of their previous design. Although Production Premium comes with a lot of depth, I’m sure most video editors will focus on Adobe Premiere Pro, Encore, Soundbooth and Photoshop Extended.

Premiere Pro CS3
New users will find Adobe Premiere Pro CS3 to be a highly capable NLE. Specific new features include the ability to open multiple projects and a new, easy-to-use time-remapping function. The latter is a vast improvement over other remapping approaches, but slo-mo quality is based on blended frames. If you want slow motion with true in-between frames, Adobe added the Timewarp filter from After Effects, which analyzes pixel motion to generate these in-between frames. Time remapping is accessed from the timeline, just like opacity changes, while Timewarp is an applied filter. Bins can now open separately, if you like, and include a Find line that works in a similar fashion to Mac OS X’s Spotlight search function.

Encore CS3 enables direct Flash and Blu-ray authoring, and Adobe Premiere Pro CS3 is tightly linked to Encore CS3, so editors now have the ability to create DVD, Flash and Blu-ray products straight from the Adobe Premiere Pro interface. Two key features might win you over from another NLE: Dynamic Link and Clip Notes.

When you send Adobe Premiere Pro timeline clips over to After Effects for advanced compositing, Dynamic Link places an After Effects composition into your sequence. The changes made in After Effects are updated and also displayed in Adobe Premiere Pro. If you render a timeline in Adobe Premiere Pro, After Effects projects contained in that sequence are rendered by a runtime After Effects rendering engine without you actually having to open the application. Alternately, you may copy and paste clips between both applications and all native filters and keyframes will follow.

Clip Notes—the only built-in review-and-approval tool in any NLE—is now in both Adobe Premiere Pro and After Effects. When you export a sequence for Clip Notes, the media is encoded (or linked) inside a PDF document that can be e-mailed to your client. Using only Acrobat Reader, clients can review the file and enter timecode-specific remarks in the comment box. The client then saves this as a data file without the media, which in turn can be e-mailed back to the editor. Once the file is imported into Adobe Premiere Pro CS3, markers and comments appear on the editor’s timeline at those specific timecode locations.

Editors working with Adobe Premiere Pro CS3 in a mixed Windows/Mac environment will find that project files can be exchanged, but media files are a different story. Mac users generally work with QuickTime media, whereas Windows users are used to AVI files, and these are not equally optimized for both systems. The available codecs will be based on the standard codecs used on each system—or others added by hardware vendors, like Matrox—so there is no guarantee that you can move a complete job with media between Macs and PCs. Support for data interchange with non-Adobe systems is a little weak at this point. The Mac version offers only EDL support, while the Windows version includes AAF and OMF options.

Encore CS3
Adobe has leveraged Flash technology for the video editor. Those who aren’t ready to tackle Flash Professional will find that Encore CS3 provides an easy alternative. You can now author standard DVDs, Blu-ray DVDs and interactive SWF files from a common project. Advanced interactive Flash authoring features won’t be available, of course, but the SWF files you create will have the same degree of interactivity on the Web as a standard DVD. Encore CS3 takes care of creating the proper Web elements for a Flash project, but the Web page and media file sizes are limited to 640x480. Encore is an easy authoring application to master, with automatic encoding features and a flowchart view that can actually be used for true linking. Encore CS3 ships with plenty of royalty-free content, including menu templates in both SD and HD formats.


Soundbooth CS3
Adobe Audition has been replaced in the video collection with Soundbooth CS3, a new audio application designed for video editors and Web designers. Soundbooth CS3 combines powerful two-track editing and mastering tools with custom music scoring. Audition’s signature audio healing tools have been integrated into Soundbooth CS3. The same spectral view is used to remove noise, but the interface has been simplified so that fewer sliders are used to achieve the same results. Fifteen EQ and effects filters are included, as well as the iZotope Radius engine for time stretch and pitch shift. Then there’s AutoComposer, a music scoring feature reminiscent of Sony Cinescore or SmartSound Sonicfire Pro. Soundbooth’s algorithm automatically arranges musical segments to match the length and intensity desired. As you adjust the Intensity slider, Soundbooth automatically changes the arrangement of the score from one with prominent lead instruments and a strong melody to one that is more subdued and intended as an underscore. The application ships with 3,300 sound effects and 40 royalty-free scores.

After Effects CS3 Professional
Adobe’s bread-and-butter film and video tool sports a ton of new features that are “must-haves” for motion graphics designers. Photoshop now supports video as layers, and these layers can be brought into After Effects. Photoshop’s 3D Vanishing Point scene data can be imported into After Effects for 3D compositing. Animators will go nuts over the new Puppet Tool. Any object can be moved, squashed or stretched by pinning joints with graphic “push pins” and dragging these pins to desired positions to create animation keyframes. In the right hands, Puppet Tool can create very convincing 2D character animation from static graphics.

A powerful vector shape tool, Shape Layers, has been added to After Effects. Preset or custom shapes can be created, modified and animated in various patterns. You get extremely interesting results when combining these with Brainstorm, a powerful new visualization tool. Brainstorm takes your animation as a starting point and randomly creates nine variations. Adjust the randomness and generate more previews until you are satisfied. It’s a quick way to add a spark of inspiration through automated trial and error. After Effects CS3 Professional is more optimized for multiprocessor machines, especially the 8-core Mac Pros.

Photoshop CS3 Extended
Adobe CS3 Production Premium includes the Extended version of Photoshop CS3. It’s the first to incorporate video—all controlled through a new Animation palette. You can paint on video or add the new nondestructive Smart Filters. Another cool feature is automatic layer alignment and blending. You can place multiple related images in the same document and Photoshop will analyze content and intelligently move, rotate, overlap and blend layers. The result is a single scene that takes the best parts of each.

Location to Distribution
I’ve concentrated on post, but Production Premium includes apps for studio and location production. OnLocation (formerly DV Rack) is a powerful monitoring and recording tool that runs on a laptop or desktop system. Even Mac users benefit if they run it under Boot Camp or on a different low-cost Windows laptop. It monitors DV or HDV video over FireWire to provide accurate video, waveform and vectorscope displays on a laptop screen. Since video is already coming into the computer, OnLocation turns it into a direct-to-disk video recorder. As such, it captures any incoming video in the native format, complete with a pre-record buffer. For example, if you set the buffer to 30 seconds, your file will include the 30 seconds prior to when you pressed record.

Ultra CS3 rounds out the acquisition software. This is a high-quality, vector-based keyer combined with a 3D virtual set package. The keyer can be used without the virtual sets, but the stock 3D backgrounds include various angles for wide, medium and close shots. Some even include camera tracking information to composite and match your on-camera talent with 3D camera moves. Ultra CS3 ships with 12 virtual sets built with high-resolution texture maps, so Ultra CS3 can be used for SD and HD composites.

At the opposite end are Flash Professional and Device Central. If you want to dive into more elaborate, interactive Flash design than Encore CS3 can offer, then Flash CS3 Professional is the right tool. New features support closed captioning and alpha channels from After Effects. With all the emphasis on mobile distribution, Device Central should prove to be handy. Adobe has profiled a range of mobile devices that use the Flash Lite player, and Device Central shows you how your video will look in the graphic skin of a given cell phone model. It also emulates the performance of your encoded video on that target device so you have a chance to make adjustments before distributing the file. Adobe plans to offer a developer’s kit for device manufacturers to add new profiles and update Device Central.

Adobe has long designed software that turns visual applications into true communication tools. The BBC has even picked CS3 Production Premium as an option for its Creative Desktop Initiative. There are enough high-end features to pique the interest of seasoned film and video professionals, but, more importantly, Adobe has assembled the ideal package for mainstream commercial, broadcast and corporate video shops all over the world. Now it’s easier than ever to start with a single concept and set of elements and create the whole gamut of today’s deliverables: broadcast, Web, DVD and mobile. No other manufacturer has addressed this workflow as elegantly as Adobe.


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