By James Hibberd, May 12, 2008
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Fox president of alternative entertainment Mike Darnell is responsible for some of the most vilified reality series ever created -- The Swan, Married by America, Who Wants to Marry a Multimillionaire? and Temptation Island.
Yet members of Hollywood's creative community routinely describe him, without blinking, as a genius. This past year, it's been easy to see why: Darnell's track record for creating successful unscripted titles during a difficult period for freshman broadcast series has been nearly perfect
. He's launched Are You Smarter Than a 5th Grader? Don't Forget the Lyrics, Kitchen Nightmares and the season's highest-rated new show, The Moment of Truth.
Darnell spoke to THR about the ratings decline of American Idol; the one series he wishes didn't air; and his best idea that you've never seen.
THR: You're known for creating catchy titles. What do you look for?
Click hollywoodreporter.com for the whole story.
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