Northern Lights editor Michael Hoerner teamed up with USA Network for a lighthearted campaign promoting its dramatic series In Plain Sight. The on-air promos feature characters from the USA shows Law & Order: Criminal Intent and WWE Raw (wrestling) welcoming In Plain Sight's Mary Shannon to the network.

"These spots were an integral part of our campaign that resulted in a hugely successful launch for In Plain Sight; the ratings were our highest for a new series launch since 2006," says USA Network's Jason Holzman.

	"Welcome," with NYPD detective Robert Goren (Vincent D'Onofrio) of Law & Order: Criminal Intent Click for QuickTime

"Janine Evangelista's concepts really came to life with the characters," says Carla Sacks, producer for USA Network. "There were a lot of nuances in each of their takes, and Hoerner was able to find the right balance to make very charming spots."

For Hoerner, the humor in the spot was all about timing and intimation in body language. By adding pauses and overlapping their words, Hoerner was able to create awkward chemistry between the characters in both spots. This editorial structure also enhanced the comical confusion between Goren and Shannon in "Welcome."

	"Big Show," with WWE Raw wrestler Big Show Click for QuickTime

"When I watched the dailies for the first time, I knew exactly what I was going to do to complement the performances of the actors and make the spots the best they could be," notes Hoerner.

"For an editor, it doesn't get much better than a comedy spot—if you have good comedic timing, that is. This was definitely one of the most enjoyable projects I've worked on. The client was very open to all of my ideas and, in the end, very happy with the final cut."