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ITN Selects Carbon Coder to Meet Demand for Mobile, Broadband Content
By Staff, September 3, 2008


Harmonic's Rhozet Carbon Coder media transcoding technology has been selected by ITN for the transcoding and packaging of news and other multiplatform content to customers around the world. ITN creates, aggregates, packages and distributes news and other multiplatform content through a variety of outlets, including Vodafone, MSN, Yahoo!, Orange, T-Mobile, Mirror Group, Virgin Media, Telegraph Group, YouTube and Bebo and its own online newsroom.

The increasing amount of content to be distributed to a growing number of destinations prompted ITN to select Rhozet Carbon Coder, a comprehensive media transcoding solution that facilitates the transfer of media among a variety of platforms, including acquisition, editing, playout, archive, the Internet and mobile devices.


Rhozet Carbon Coder, deployed in a multi-node "farm" configuration and working in conjunction with ITN's in-house NeMeSys content management system, allows ITN to deliver nearly 1,000 video clips each day to its mobile, broadband, IPTV and commercial archive footage clients. (ITN's NeMeSys received an IBC Innovation Award for content delivery at IBC 2007.)

"The real breakthrough with Carbon Coder is its ability to help us customize content to meet exacting client requirements," says Ian Auger, head of IT communications at ITN. "The Carbon Coder XML-based API made it easy to integrate into our workflow and provides us with accurate status throughout the transcoding process."

"Transcoding for news and multimedia companies as large as ITN presents significant challenges," says David Trescot, vice president of the Rhozet Business Unit at Harmonic. "By providing our customers with the maximum flexibility through extensive format support, a robust UI and scalability, Carbon Coder effectively handles these challenges. We look forward to continuing our work with ITN as they expand their offerings and increase their transcoding throughput."


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