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| The RED ONE. Obsolescence Obsolete. |
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By Staff, November 14, 2008
We love the RED ONE... and its owners. When Peter Jackson shot 1st prototypes "Boris" and "Natasha" in New Zealand last year, it was the thrill of a lifetime for all of us at RED. "Crossing the Line" inspired many people to believe that the RED ONE could be used on the highest level productions and capture incredibly clean and "filmic" images. We have supported our RED ONE customers with firmware and hardware upgrade after upgrade, all at no charge. We have always treated RED ONE owners as we would want to be treated. We will continue to do so.
We promised that we would make "Obsolescence Obsolete". In our minds, when we released the RED ONE, we imagined that we would offer an upgrade for the RED ONE sensor as technology and innovation improved.* We will honor that promise. Along with the announcement of Scarlet and EPIC is a sensor upgrade for the RED ONE.
What we hadn't imagined back then was a way to make "Obsolescence Obsolete" a much more broad concept. With Scarlet and Epic... it means being able to upgrade EVERYTHING as technology advances. Every component, on an individual level, can be upgraded and improved. The RED ONE is a modular system that can be upgraded. Scarlet and EPIC are completely modular and upgradeable in every way.
So what happens to the RED ONE owner with the release of Scarlet and EPIC? What about our promise? Since we have found a way to make Scarlet and EPIC upgradeable and interchangeable in every way, we decided that "Obsolescence Obsolete" applies to the RED ONE camera as we envisioned it in the beginning. But it now also applies to the RED ONE owner .
A RED ONE owner has several choices.
1. A RED ONE owner can keep the RED ONE and upgrade to the Mysterium-X sensor for a TBD price... just as we promised.
2
. A RED ONE owner can purchase any EPIC and trade in their RED ONE for full $17,500 value towards the purchase... just as we promised.
3. A RED ONE owner can choose to keep their RED ONE and receive a one-time credit of 12% on a Scarlet system purchase.
Once any of the above has been chosen, the serial number will be marked as "Executed". It can not be used again for #2 or #3. It can, however, always be eligible for another sensor upgrade as we release new sensor technology in the future.
A RED ONE owner also has priority on purchasing a Scarlet or EPIC. Beyond the new Mysterium-X sensor option we will continue to offer firmware upgrades, service and parts for the RED ONE. It has become the legacy of RED. We will never forget the camera and those that believed in RED with their purchase of the now famous, RED ONE.
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"Everything in life changes... including our camera specs and delivery dates..."
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A quote from our friends at Adobe...
"RED and Adobe share the goal of enabling the most advanced tapeless post-production workflows in the industry. With native support for RED R3D files in Adobe Premiere Pro CS4, Adobe Encore CS4, and Adobe After Effects CS4, Adobe is furthering the integration of tapeless camera formats into its line of professional video products, and making post-production workflows faster, more flexible, and more efficient. RED's Digital Cinema camera line, the new RED plug-in, and Adobe video tools provide an exceptional solution for video professionals who want to harness the full potential of raw digital cinematography while tapping the efficiency of tapeless workflows."
Simon Hayhurst, Senior Director, Product Management, Digital Video and Audio
Click www.reduser.net for the original thread.
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