By Staff, November 20, 2008
Why should corporate America take notice of a small household appliance maker? Because that company is a prime example of a small but growing group of businesses that have cracked the code on the video-centric Web. Online video has certainly been the topic du jour this year, as major media companies respond to consumer demand for anytime, anywhere access to their favorite programs. But Web video's real potential is not in watching Lost or The Office online or even downloading those shows to your cell phone or iPod
. It's about giving consumers what they want in the most engaging medium available.
We are still in the early stages of this shift from static text and graphics to a more dynamic, visually compelling medium, but we are approaching a tipping point. Video is no longer an afterthought or an add-on for Web-savvy businesses -- but the primary content featured on their Web sites.
Online user expectations have changed dramatically in the past decade, and businesses that don't evolve their Web strategies to accommodate this change are about to get a painful wake-up call.
Click www.mediapost.com for the whole story.
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