|
|
| The Matrox Axio HD and Adobe Workflow in Use at Euphoria Post |
|
|
By Ray Tragesser, December 11, 2008
Workflow is the name of the game in postproduction these days, and it's a very hot topic with all of the hardware and software manufacturers. The faster and easier it is to work with a variety of different mixed assets, the more time you have to explore creative avenues for your clients. Euphoria Post is a visual communications boutique producing work for clients in the advertising, interactive, public relations and corporate arenas.
We understand the importance of facilitating our clients' creative visions in every detail. If it can be visualized, we will create it. Currently our toolset of choice is Matrox Axio and Adobe CS3 Production Premium. (Adobe released the CS4 suite last month.)
Technology Makes the Difference
Like many other post houses in regional markets, you have to choose very wisely the technology you put in place to service your clients. Euphoria has had many different postproduction systems throughout the years, and although those systems were name brand and certainly very powerful, when the time came to upgrade our facility, we decided to look at every available option with no preconceived notions.
We were familiar with Adobe software from our use of Photoshop and After Effects. We were also familiar with the older versions of Premiere Pro. I knew that Adobe had completely rewritten Premiere and that it was now going by Premiere Pro. After doing research on available for input and output cards, I came across the Matrox Axio. It's much more than an I/O card; it's a complete postproduction solution.
The card is designed to provide the most comprehensive real-time feature set, the highest quality native codec technology and complete file-based workflows, totally integrated with the Adobe software. I realized right away this might be the holy grail of postproduction at a very affordable price. After further investigation, it became clear that the amount of ''real time'' that the Matrox Axio could deliver was astonishing. Bundle that with all of the native editing of P2, XDCAM HD 422, DVCPRO HD, mixed-format timelines, and it started to pull away from the competition.
Speeds Up Edit Sessions
After evaluating and testing the Matrox Axio and Adobe CS3, we decided to completely retool our facility. We ended up replacing edit suites with three Matrox Axio suites. Initially we were surprised that very few people were aware of the Matrox Axio and Adobe combination. My clients trust me and have no reservations about what system I am using. One thing they have noticed is how fast things are completed. My clients get to see more creative options in a shorter amount of time when I use the Matrox Axio and Adobe combination.
It's been almost two years since we put the Matrox/Adobe systems in place. During that time we have not experienced any down time. Matrox has been very responsive to our needs as a professional facility. I see Matrox and Adobe as two great partners that have enhanced our business model. I would suggest to anyone in postproduction to take a strong look at Matrox Axio and Adobe's production suite (now CS4 Production Premium). The product keeps getting better and more mature with every release.
Ray Tragesser is a vice president, chief technology officer and editor at Euphoria Post, which is based in Pittsburgh.
.
|
|
|
|
|
|