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Teresis Offers Single-Pass Encoding Ingest for Avid
March 17, 2009

     

Teresis Media Management, a provider of tapeless workflow and digital asset management technologies for the entertainment and broadcast industries, is offering a single-pass encoding ingest capability for customers using video editing solutions from Avid. Responding to the needs of its client base and the television production market, Teresis' new single-ingest encoding solution dramatically increases efficiency in postproduction.

For years, television production editors who use Avid's editing systems have been pushing for the single-pass ingest capability to increase their efficiency. Without single-ingest capability, a typical postproduction workflow would involve encoding to produce digital dailies and enable logging and transcription, and encoding a second time to Avid systems for offline editing. This is a time-consuming and inefficient process.

By offering the single-ingest solution for Avid Media Toolkit (AMT), Teresis streamlines the postproduction process by enabling customers to focus on the creative aspects of video editing when using Avid solutions. Using the new single-ingest solution, editors encode once, simultaneously generating both the files for streaming dailies from Teresis and the Avid MXF files extracted from AMT that are needed for offline editing. This frees up staff to spend more time prepping sequences and managing media, and less time "slapping tapes."

Although many production technology companies have been urging producers to give up encoding and jump straight to file-based workflows and transcoding, there is still a significant need for tape-based, real-time encoding, especially for producers like LMNO Productions. As a leading provider of reality, documentary, informational and entertainment programming for network, cable and syndicated television, LMNO uses Avid Media Composer systems for its editing processes and still relies on real-time encoding.

"A great deal of the footage we use for our documentaries is acquired from archives, and very few of the archival companies we use have even considered large-scale encoding because of the costs," explains LMNO senior vice president of postproduction Jeff Rice. "That means we will have a long-term need for a real-time encoding solution. The Teresis single-ingest solution really improves the editing process for Avid users."

"We constantly strive to develop better technology for the television production market," says Teresis president and CEO Keri DeWitt. "This new single-ingest Avid capability is just another example of how Teresis reduces costs and increases productivity and efficiency for our customers."

"We are pleased to add Teresis Media to our Partner Program in an effort to better serve our customers," says Ken Miles, Avid's director, business development. "The specific Avid support of JFIF 10:1, 15:1 and 20:1 encoding originated with Teresis' request, and we saw an opportunity to respond to demand in the marketplace. By adding support of these formats in our AMT SDK, our customers have even more options now enabling them to work efficiently and creatively—no matter the task at hand."


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