June 30, 2009
Flying—or modern-day travel via air—evokes a variety of images, but they are rarely as beautiful as what unfolds in the Swiss Air film "LX Forty," directed by Marc Forster (Quantum of Solace, Finding Neverland, Monster's Ball) and shot by Roberto Schaefer, ASC. To help orchestrate and unite the myriad elements involved, Forster turned to Cut + Run editor Jay Nelson, who worked hand-in-hand with the director and the effects production company, MK12, on the project.
Trouble seeing the video above? Click here.
Nelson, who has significant experience working with voiceover, was charged with cutting the project and recording Marc's voiceover for the script penned by the director.
"We worked in a very organic way to get a very natural sounding voiceover," elaborates Nelson. "It was a thrill to be able to guide the voice performance of such a master at directing." Nelson was also instrumental in developing the cadence and timing for the voiceover, which would "allow room for the action of MK12's amazing motion graphics and design to unfold and build."
The final project, which includes a 2:30 and :30 version, was completed in a variety of languages including English, French, German and Italian. The :30 spot will air on various European television networks and the short film will screen in select theaters and online.
"Marc found an artistic and purely non-commercial way to highlight what the flying experience is with Swiss Air," concludes editor Nelson. "As abstract as the script initially appeared, when united with the striking images it all came together to form something evocative and beautiful. Not surprising, considering the source."
Swiss Air Short Film "LX Forty"
Running Time: 1 x 2:30, 1 x :30
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Agency: Publicis, Zurich |
Creative Directors |
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Martin Denecke Sacha Moser Tim Hoppin |
Producer: |
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Tufan Tuna |
Production Company: Ping Pong, Zurich |
Director/Writer: |
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Marc Forster |
Producer: |
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Peter Lehner |
Associate Producer: |
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Yves Bollag |
Director of Photography: |
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Roberto Schaefer, ASC |
Design/Animation Production: The Ebeling Group, bicoastal |
Producers: |
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Sue Lee Neil Van Harte |
Executive Producers: |
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Mick Ebeling Dex Deboree |
Design/Animation/Creative Direction: MK12, Kansas City, Mo. |
Editorial Company: Cut + Run, bicoastal |
Editor: |
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Jay Nelson |
U.S. Managing Director: |
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Michelle Burke |
Producer: |
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Chris Girard |
Music: Brian Reitzell |
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