What is a Viral Video, and how can you make one work for your business? 

Viral Video: A video that spreads like a virus, passed on from user to user via the Internet, social networks, mobile platforms and more.  A video is typically considered “viral” when it surpasses 1 million plays.  But what does it all mean, and how can you use the power of viral marketing to grow your business?

In 2004, closet pop-star Gary Brolsma became the stuff of on-line legend when his nutty lip-synced performance of Numa Numa, an obscure Moldovan pop tune, suddenly went global. In an equally unlikely event, 2009’s video of middle-aged housewife Susan Boyle singing on “Britain’s Got Talent” is fast on its way to becoming the most viewed video in history.

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