Tool of North America director Geordie Stephens helms a memorable :60 romp for Keep California Beautiful in collaboration with BBDO that encourages citizens not to trash their beaches.

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Told through a song-and-dance number wrought with sarcasm, a group of beautiful teenagers swears it's more fun to build a "garbage castle" than throw it in the trash. Broken glass, dirty diapers, and a hypodermic needle stuck in a girl's foot further solidifies the notion that Mother Nature is truly in danger if we don't do our part.

"Being on the West Coast, I know firsthand the terrible state of the ocean and beaches here," noted Stephens. "Rather than showing the stark reality like a nature channel documentary, we felt it would be more powerful to expose the conditions by painting an ironic tale. By taking a tongue-in-cheek approach emulating 1960s beach movies, the spot's lyrics leave the viewer feeling inane if they've ever "trashed the beach." Much of the credit has to be given to Neil (Levy), Roz (Romney), and the rest of the BBDO crew who are all smart, funny people—that was where it all started."

"California has historically been a very strong brand, but with high unemployment and a host of other problems tarnishing the state, this spot is one small step in trying to motivate people to take an immediate, easy action: cleaning up after themselves," said Neil Levy of BBDO. "Tool did their usual great job bringing this idea to life. Replicating the iconic genre of the beach musical comes with major technical challenges, and Geordie and Jeff created a best-in-class team that perfectly captured that look and feel."