Devoted fans of the hit comedy 30 Rock know one thing for certain: they need to pay attention when they watch the show. Otherwise they might miss some of the delicious humor a wry piece of dialogue, a quick cut, or a subtle sight gag that help give the Emmy® Award winning show its distinctive comedic edge. With its talented cast (Tina Fey, Alec Baldwin, Tracy Morgan), smart writing, jazzy soundtrack, and sophisticated production style, the show’s rapid-fire and off-beat editing rhythm adds to the allure.

These elements also make for a whole lot of work behind the scenes. For its post work, the creative team relies on a complete Avid video, audio, and shared-storage solution for an integrated, digital process. This gives the picture editors, sound editors, online editor, and mixer the ability to easily communicate with one another and streamline their entire workflow for on-time network delivery week after week.

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