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Smoke & Mirrors Crafts Color and Effects for Dead Weather
July 30, 2009

     

Smoke & Mirrors, in conjunction with London-based One of Us and Stranger, completed the Flame and color-grading work on a unique Jon Glazer-directed music video for alt-rock supergroup The Dead Weather.

Trouble seeing the video above? Click here.

"Treat Me Like Your Mother" features Jack White of The White Stripes and Alison Mosshart of The Kills (both also of The Dead Weather) colliding in a ferocious and surreal duel with automatic weapons. The face-off is set in a dusty field bordering a gaudy suburban housing tract, where the duo unloads their clips in a relentless onslaught that complements the music's powerful cadence. Despite skewering one another with countless bullets, both walk away as the video fades.

Smoke & Mirrors chipped in with many of the effects for the firing and impact of the weapons, including bullet hits, ground hits and muzzle flashes. Color grading was by Mark Horrobin (Smoke & Mirrors London), while New York had Sean Broughton, Nic Seresin and Philip Akka lead the Smoke & Mirrors effects, with Tony Lawrence nodding it via S&M London.

"It is not often one finds a band willing to take such a risk as this, nor is it common to have Jon Glazer directing it. To find ourselves being asked to join the party was both an honor and a privilege that everyone at Smoke & Mirrors was proud to be part of," said Broughton, Smoke & Mirrors co-founder and creative director.

The video premiered in the U.S. on Cinemax on July 11 and in the UK on Channel 4 on July 13.

Credits: The Dead Weather "Treat Me Like Your Mother"

Production Company: Academy@HELLO!, Los Angeles
Director:
  Jon Glazer
Director of Photography:
  Max Malkin

Executive Producers:
  Lizie Gower
Liz Kessler
Sheira Reese-Davies

Managing Director:
  Line Postmyr
Producer US:
  Rachel Curl

Producer UK:
  Mark Whittow-Williams

Telecine: Smoke & Mirrors, London
Colorist:
  Mark Horrobin

Post/Effects: Smoke & Mirrors, New York
Creative Director:
  Sean Brougton
Flame Artists:
  Sean Broughton
Nic Seresin
Philip Akka
Sam Caine
Stephanie Isaacson
Tony Lawrence (UK)
Producers:
  Paul O'Beirne
Lauren Shawe
Visual Effects Producers:
  Belinda Grew
Leigh Warner
Paul O'Beirne
Lauren Shawe



Post/Effects: One of Us, London
Visual Effects Producer:
  Rachael Penfold
Visual Effects Line Producer:
  Chaya Feiner

Visual Effects: Stranger, London

Editorial: The Quarry, London
Editor:
  Paul Watts



Audio Post: Wave Studios, London
Mixer:
  Johnnie Burns


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