Search Videography.com Search the Web
 
AJA Video Crosses the Finish Line for NASCAR Media Group
August 18, 2009

     

Thirty-four KONA 3 video capture and playback cards are in use at NASCAR Media Group (NMG), the production and creative services company for NASCAR.

KONA 3 is AJA's top-of-the-line uncompressed capture card for SD, HD and Dual Link 4:4:4 HD for Apple Mac Pro systems.

As part of its transition to HD, and in preparation for a move later this year to a new facility at the 40,000-square-foot NASCAR Plaza under construction in Charlotte, N.C., NMG made the conversion to an all-Apple ProRes workflow.

The busy facility, led by Jeff Lowe, NMG managing director, media and broadcast technology, employs 16 KONA 3 cards to ingest 150 hours of multi-camera shooting for each race. An additional 18 KONA 3 cards are used for editing playback in NMG's 10 edit bays, as well as to handle duplication and new media, and to support field operations for the NASCAR Sprint Cup Series and NASCAR Nationwide Series.

"We're an all-AJA, all-ProRes shop," Lowe said. "We're big AJA fans and prefer to use their products whenever possible. When we made the decision to switch to HD, we knew we wanted a 10-bit solution, and the obvious choice was the KONA 3. My past experience with AJA convinced me that pairing a KONA and a Mac is as good as any dedicated hardware solution there is in the field."

In addition to the KONA 3 video cards employed on the postproduction side of operations, NMG also uses the AJA FS1 frame sync in its field operations. The FS1 is a universal HD and SD, audio and video frame synchronizer and converter supporting virtually any input or output format in use in the 40 production trucks NASCAR employs.

"The FS1 is very reliable," said NMG field operations managing director Steve Stum. "The challenge of our operation is that it runs 40 weeks a year, at a different location every week, which means that we can't afford to buy equipment we don't have complete confidence in. There's never any question about using AJA."


.




    
Leave a Comment:
 
Text Only 2000 characters limit
Enter the word as it is shown in the box below: (Why?)
(case sensitive)
 
 
FORUMS










 
BLOG
The Video Revolution Will Not Be Televised (On Broadcast or Cable TV) 
Set Up Your YouTube Channel by March 7 
How the Googlization of Television Will Destroy High Wage, Union Hollywood 
Making Video Together: Interview with Spidvid Founder, Jeremy Campbell 
A Conversation with Errol Morris on the Nature of Truth, Photography and Documentary 
The Future of Digital Music Is Video 
Some Thoughts on the Louis CK Experiment 
OTHER NEWS STORIES
Digital Edition
mag
 
Home l  About Us l Advertising l  Terms of Use  l  Subscribe l  Customer Service l  Privacy Notice l  Contact Us l  Careers l  Reprints & Licensing l  RSS 


Copyright © 2012 NewBay Media, LLC. 28 East 28th Street, 12th Floor, New York, NY 10016 T (212) 378-0400 F (212) 378-0470