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What NBC Has Learned About Making Web Content
September 2, 2009

     

“For a long time, people have been moving away from TV — we’re trying to reaggregate that audience,” said NBC.com general manager Steve Andrade. He was speaking on a panel Wednesday in North Hollywood as a nominee for the interactive media Emmy awards. NBC dominated the honorees — it seems to have this digital Emmy thing down — accounting for four of the six nominees, with one of the remaining going to sister channel Bravo’s Top Chef. So, what is NBC Universal doing right on the web?


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