September 24, 2009
What outlook should we have when contemplating the future of mobile
video? For content providers, carriers, advertisers and consumers,
mobile video is often a glass-half-full / glass-half-empty scenario.
Yes, the industry is placing tremendous attention and investment in the
medium – but, by comparison its reach is fairly humble. And yes, the
possibility for future growth is enormous when we consider content and
commerce potential– but, it’s a complicated path to that future.
Click blog.nielsen.com for the whole story.
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