With a little creativity, it's possible to raise brand awareness about your business through a fast-spreading digital message. 

Nowadays, making a short video about your business can be cheap and easy. But getting sustained buzz for it amid the digital din of other viral videos is tougher.

Before you hit "record," ask yourself how you can effectively use this platform to get your business's message across to the masses. Are you trying to entertain or educate? Should your tone be funny or informative? Is there a way for people to learn more about your company once the minute-or-so clip is done, such as an information box on the video platform? Keep in mind that the main purpose of your video isn't just for a laugh or two, but to build awareness about your company, drive traffic to your Web site and – if done well – generate new sales.

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