The titular tome spreads its pages to typography set illustrative; the text embroiders the imagery as shapes and labels. With what sounds like the jingle of loose change, the type scatters and lays as lovely a refuse as turned tree leaves. It is Curious Pictures’ title design for HBO’s “Bored to Death” by Creator/Protagonist/Writer/Executive Producer Jonathan Ames.

A Q&A with title sequence director Tom Barham for Curious Pictures.

Art of the Title: How did you become involved with the project? How did the idea of animating the type come about?

Tom Barham: We were approached by HBO to pitch the series titles. I was familiar with Jonathan Ames’ work. When I found out that the series was semi-autobiographical — the story about a writer who hires himself out as a PI – it made sense that the entire world should be a fictional one created from the text of his imagination. We used the original copy from the short story in McSweeney’s for the characters as well as all of the backgrounds.

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