October 8, 2009
TV raids the Internet to show videos the old-fashioned way.
"We thought we could make money on the Internet. But while the
Internet is new and exciting for creative people, it hasn't matured
as a distribution mechanism to the extent that one should trade
real and immediate opportunities for income for the promise of
future online revenue. It will be a few years before digital
distribution of media on the Internet can be monetized to the
extent that necessitates content providers to forgo their fair
value in more traditional media."
Click www.adweek.com for the whole story.
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