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Networks and Marketers Further Blur the Lines Between Ads and Shows
October 21, 2009

     

Stephanie is beautiful, wealthy, lives in a well-manicured suburb and is suspicious of her husband's late-night activities. She's a desperate housewife, only she hasn't been scheming with Gabby and the gang. Stephanie is in "Another Desperate Housewife," an eight-part, Sprint-sponsored commercial series for the Palm Pre now airing during the popular nighttime soap.


Click www.adweek.com for the whole story.


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