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Halogen: Branding a Network from the Ground Up
November 2, 2009

     

It’s not every day that a new network is launched. And it’s not every day that the network has a strong social mission.

I had the privilege to speak with the RIOT team and creative director Jeff Doud, about their collaborative process and the strategy they used to build the Halogen brand.


Click motionographer.com for the whole story and to watch the video.


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