November 20, 2009
Basic cable net launches campaign.
A month after National Geographic Channel said it was readying a
new global brand campaign, the cable network has taken the wraps
off the first examples of its "Live curious" creative.
In conjunction with Nat Geo's launch of its second annual
Expedition Week programming promotion, the net unveiled a pair of
evocative ads designed to communicate its ideology. Shot in 40
locations around the globe, the two spots juxtapose arresting
images of human activity with a litany of interlocking declarative
sentences.
Click www.adweek.com for the whole story.
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