November 21, 2009
Integrated prodco hopes initiative will involve agencies, prodcos in ongoing debate.
Producers at integrated prodco B-Reel have started an open source
initiative to solicit feedback on digital production standards and
practices.
Unlike traditional film and motion graphics production, there are no
accepted industry-wide standards that address concerns unique to
producing integrated campaigns, interactive websites, banners and
mobile applications. Click www.boardsmag.com for the whole story.
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