DnA Creative Services, a video production company in Louisiana, has selected Telestream Episode Encoder for Windows to address its encoding and content repurposing needs.

DnA uses Episode Encoder for various applications, such as converting video to MPEG for DVD, using QuickTime and Windows Media for e-mailing and uploading projects to clients, and Flash for embedding videos on client Web sites.

As a full-service media company that provides location filming, audio recording and complete postproduction services, DnA needed a practical means of delivering TV commercials digitally to area television stations. Over the years the DnA team has used several software encoders, but they recently turned to Telestream's Episode Encoder for Windows because of its flexibility to quickly encode a multitude of formats, including high-quality broadcast formats.

One of DnA's ongoing projects is a semi-annual modeling and talent competition. During the weeklong event, DnA does on-location editing and uses the Episode iPhone setting to encode videos so they can be shared with event producers on an iPhone handset. With this flexibility, the producer can provide feedback and approval nearly instantly, thus mitigating additional costs for reshoots.

"Episode Encoder's impact is much greater than the dollar value we charge for encoding video. With Episode, we are totally comfortable that the encoded video will be the highest quality and the process will be very quick and simple, as opposed to the worry and work-around we would have had to go through with other encoding solutions," says David Cardwell, owner of DnA Creative Services.

DnA reps says that using Episode to encode DVD-compliant video files cuts the company's time to produce a master DVD in half. Even more significant, videos on the resulting DVDs look better, they say. In the long run, the company expects to see these benefits directly impact its bottom line.

"The Episode line continues to deliver an unprecedented customer encoding experience, and we are delighted to have customer success stories of this nature," says Barbara DeHart, vice president of marketing at Telestream. "The innovative work DnA Creative Services is doing as the result of Episode truly changes the way the company does business. The quick encoding speeds actually allow companies such as DnA to focus on their core competencies. In this instance, I would say the product has not only out-performed the competition but helps deliver peace of mind."