IDEO's Living Climate Change Web site aims to host a conversation around the most defining challenge of our time. As climate change touches every aspect of our lives, how will it change us? How will we adapt? The site invites design thinkers to participate in imagining what life will be like in 20 or 30 years as we reduce carbon emissions. Which behaviors will change and which will be preserved?

"Because the welcome film asks designers to contribute their films, art and other media to the site, we proposed to render the film in an eclectic style, mixing 3D, animation, live action, hand drawing and rotoscoping, without favoring one style or another," says Bonfire creative director Matt Silverman. "We wanted contributors to join in the conversation with their own style."

The production schedule, from shooting to finishing, spanned just nine days, during which time Silverman led a team of six designers from Bonfire and one editor, Jim Farber, from Phoenix Editorial. Working closely with director Roshi Givechi, Silverman oversaw a live-action shoot at IDEO's San Francisco office. Back at Bonfire, the material was hand-rotoscoped using Adobe After Effects and traced frame by frame in an illustrative style. Autodesk Maya was used to create additional 3D elements such as the globe, farming building, construction site and cornfields. Hand-drawn typography was also rendered in Adobe After Effects.

The film is viewable at www.livingclimatechange.com and as a downloadable video for the iPhone.