A consistent spike in three-screen video adoption in the latest edition of Nielsen's Three Screen Report is being presented as clear evidence that consumers are adding video platforms to their weekly schedule, rather than replacing them.

Overall the study third quarter for Q309 shows that Americans are consuming media at a record pace: 129 hrs of TV, 27 hrs of Internet, 3 hrs of mobile video each month. 57% of Americans with home Internet access use TV and Internet simultaneously at least once a month.

Nielsen found that time spent among overall mobile video viewers remains consistent, with teens reporting the most time spent on average watching mobile video, at just over 7 hours per month. IN addition, 18-24 year olds spent on average nearly four and a half hours watching mobile video each month.

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