MuchMusic, a Canadian multi-platform network for music videos, live performances, TV shows and interviews, is using Immersive Media's IM LIVE technology to stream live video daily from its MuchOnDemand studio to fans at muchmusic.com to complement on-air programming.

Viewers interested in experiencing IM LIVE can watch the daily, interactive, online broadcasts at 5 p.m. ET daily at the MuchOnDemand site. The patented IM LIVE technology places online audiences in the middle of a live event and gives them full control over their viewing experience. With a simple click and drag of a computer mouse, each viewer can independently control his or her own point of view, looking sideways, up or down, or all around, zooming in or out of the action. This "All-Access Pass" is powerful, making fans feel like they have been transported to the center of the action.

"Immersive Media has enabled MuchMusic to give our fans exclusive access to our live events and programming that makes them feel like they are actually in our studio," says Ryan Trotman, director, Much MTV Digital. "The 360-degree interactive experience allows fans to take control of their favorite shows, like MuchOnDemand and Live in the Lot, to give them their own personal experience with their favorite artists and Much VJs. Being at the leading edge of technology is enabling MuchMusic to interact with its audience in powerful, new ways. Technologies like IM LIVE are allowing us to bring in additional viewers to our live show and complement our on-air programming."

Earlier this year, MuchMusic debuted HD Smooth Streaming at the MuchMusic Video Awards. It is now combining IM LIVE interactive video with social media to enable real-time, online interaction, bringing fans closer together, and creating what it has billed as the "ultimate live experience."

About IM LIVE
The IM LIVE solution, available now, is a turnkey system that enables broadcasters, advertisers and interactive marketers to deliver live, interactive, 360-degree video. It comprises Immersive Media's Dodeca 2360 Camera and a streaming encoding server that delivers real-time video to users on the Web. IM LIVE is easy to deploy and integrate into any broadcast video production framework.

IM LIVE provides important benefits to both broadcasters and marketers. Because it enables viewers to control the viewing experience and feel what it's like to be at a live event, IM LIVE translates into longer viewing times and a richer, more enjoyable viewing experience. This "stickiness" offers unique opportunities for sponsors and advertisers to capture the viewers' attention for longer periods of time.

"IM LIVE is a breakthrough technology that brings the online audience into a live event just as if they were in the studio or concert hall," says Karen Tanaka, COO of Immersive Media. "We have been thrilled to work with MuchMusic to enable them to set a new benchmark for the 'ultimate' live experience."