Postique and Griot Editorial completed creative editorial, telecine, audio post and finishing services for nine online videos featuring the 2011 Ford Super Duty truck on behalf of Team Detroit. (Postique and Griot Editorial are divisions of Grace & Wild.)

The 2011 Ford Super Duty truck features an all-new diesel engine designed and built in-house by Ford. To document this new phase at Ford, Team Detroit created nine videos for the Super Duty Web site.

All-New 2011 Super Duty
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Production company Luminary Films and director Louis Koerner captured more than 29 hours of documentary footage using a Sony PMW-EX1 XDCAM EX camera. On their decision to cut the videos at Postique and Griot Editorial, Team Detroit vice president/producer Ken Dumm notes, “Editor Chris Moore is an extremely talented storyteller and has a real passion for trucks. We needed someone we could count on throughout this multi-phase project, and we trusted in his ability as an editor.”

The documentary-style videos feature introductions by Ford spokesman Mike Rowe (host of Discovery Channel’s Dirty Jobs) and take consumers behind the scenes in the step-by-step creation and part-by-part testing of this new diesel engine before it comes to market. Ford’s lead engineers, program managers, fuel economy specialists and testing facility experts take viewers through the process in creating the "All New Powertrain," and highlights its strengths in vignettes such as "Durability," "Capabilities," "Fuel Efficiency," "Powertrain Demos," "Extreme Weather" and "Voice of the Driver."

Once Postique and Griot had completed creative editorial, telecine, audio post and finishing, the videos were sent to Team Detroit to be built into the Web site created by Odopod in San Francisco. The 2011 Super Duty made its debut at the Texas State Fair on Sept. 24; the videos launched the same day.