Live event marketing and communications company Cadence chose Telestream Wirecast Webcasting software to broadcast the keynote address by Alan Mulally, president and CEO of Ford Motor Company, live from CES. Mulally discussed how he has positioned Ford as an innovator in the automotive industry.

Cadence selected Wirecast because of its ability to encode live streams in real time to multiple streaming formats—Windows Media, QuickTime and Flash—and for its ability to immediately archive the video for online viewing by global audiences.

The keynote address video is available for viewing on the Ford Story Web site.

"We evaluated several products but selected Telestream Wirecast for its reliable, multiformat live streaming, ease of use, and excellent support," says Steve Auer, president of Cadence. "Everything worked flawlessly. Real-time statistics of the Wirecast stream, such as bit rate and audio levels, made it easy for us to monitor the feeds and provided our operations center with critical information during the livecast."

Ford chose Cadence because of the company's ability to provide a total, integrated live video event package. In addition to live video production, streaming to a content delivery network and archiving of the video for later online viewing, Cadence provides pre-show promotions, tracking, analytics and reporting of the live Webcast itself.

"We're honored that Cadence, a leading provider of live event services, selected Wirecast for this prestigious event," adds Barbara DeHart, vice president of marketing at Telestream. "Wirecast provides an innovative and affordable solution for high-quality video streaming of all types of live events."

Wirecast is live video production software for Mac and Windows computers. Developed for live and on-demand Webcasts (broadcasts for the Web), Wirecast works just like a video switcher, controlling real-time switching between multiple cameras while mixing in other media such as pre-recorded video, audio, graphics and slides. With features such as chroma key, transitions, 3D graphics, and built-in titles, Wirecast offers high production value for the creation of professional Webcasts.