February 5, 2010
A newcomer to the world’s biggest advertising stage, truTV is
revealing its first-ever Super Bowl commercial and giving viewers an
exclusive look at the spot in its entirety and a 2 minute look at the
making of the spot.
The Groundhog Day-themed spot features Troy Polamalu of the
Pittsburgh Steelers. The ad promotes the new truTV series NFL FULL
CONTACT, which premieres the day after the Super Bowl: Monday, Feb. 8,
at 10 p.m. In the ad, Troy plays the role of “Punxsutawney Polamalu.”
After he sees his shadow, a proclamation of six more weeks of football
is declared. Click adland.tv/ for the whole story.
.
|