February 11, 2010
Pereira & O’Dell uses viral videos, phone apps.
PJ Pereira, chief creative officer at Pereira & O’Dell, has built a business over the last two years by blurring the lines between marketing and advertising.
Businesses have taken a scalpel to their advertising and marketing
spending during the recession, but Pereira & O’Dell managed to woo
clients by being nimble and creative at a time when the advertising
industry has failed to adapt its services to rapidly changing needs,
Pereira said. Click sanfrancisco.bizjournals.com for the whole story.
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