In a move that highlights the primacy of Internet technology in contemporary political campaigns, Senator John McCain (R-Ariz.) has launched an online video initiative with help from the Sorenson 360 online video platform to help drive his 2010 Senate re-election effort.

Campaign leaders are leveraging the power of video to solidify Senator McCain’s position as the most prominent Republican in Congress and more fully engage visitors to the newly designed Web site.

“Our involvement with Sorenson Media is a testament to the growing power of online video in major political initiatives,” says Corey Vale, Internet director for the McCain 2010 campaign. “Video is one of the most impactful ways to connect directly with an audience, and we want to be on the leading edge of an accelerating trend toward robust, online experiences.”

Ollie H. from the Supporter Wall
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The McCain campaign has used Sorenson 360’s solutions to create an extensive “video supporter wall” where visitors to his Web site are able to easily capture and publish a video message directly from their Webcam or camcorder. In addition, Sorenson Media technology is being used to deliver high-quality video throughout the site to highlight key campaign strategies and messages.

“After evaluating several options, we chose Sorenson Media for the company’s long-standing reputation for excellence, its best-in-class quality, exceptional ease of use and unique customizability,” says Vale. “With Sorenson Media’s solutions, we have a fully skinnable interface that allows us to control, manage and leverage video content to more effectively communicate our message, while reinforcing and expanding Senator McCain’s image and influence.”

“We are honored that we have been chosen to work with the former Republican presidential nominee to bring the immediacy and emotional impact of user-generated video to bear in his Senate re-election effort this year,” says Peter Csathy, president and CEO of Sorenson Media. “The use of Sorenson Media’s differentiated total video solutions for this important, high-profile campaign highlights the growing impact of video in reaching out to prospective voters and other key constituencies.”