March 5, 2010
Super Bowl XLIV
was a great show, with the New Orleans Saints pulling off an unexpected
upset and the Who proving during half-time that not all baby boomers
can still hit those high notes. But for editors, the best cuts didn't
just come from the runners on the field. The best cuts came during the
ads.
With 106 million people watching commercials trying to be worthy of the
up to $3 million CBS charged for 30 seconds of air, it's an opportunity
to witness the finest artistry in the craft of editing. But for me, one
of the best cuts was not an edit at all. It was a pause.
Click www.tvtechnology.com for the whole story.
.
|